BASANT RAI is a fashion designer by profession who started his career as a fashion choreographer in 1995, soon after his schooling. Ever since he has worked as a fashion columnist, show director, fashion stylist and pageant coach.
Basant Rai is among the few fashion professionals who decided to come back to Lucknow to start their ventures.
After finishing his schooling from Army Public School, Lucknow he decided to move to Mumbai in 1995 to get a diploma in fashion designing. From 1995 to 2002, he participated in many fashion events as a fashion choreographer/show director while designing dresses for the contestants for national level beauty pageants, films and video albums.
In 2002 he returned to Lucknow and started his Event Management Company FASHION MELANGE. It was later renamed as MELANGE EVENTS after he got into partnership with Anuj Singh. In 2005 he was roped in by Uttar Pradesh Khadi and Village Industries Board (UPKVIB) to revamp the image of Khadi. And that is when Basant decided to work only on this hand spun, hand woven, eco friendly fabric Khadi.
The YouTube Channel ANUJ BASANT COMMUNICATIONS is an extension of their personality where they share the videos that inspires you to inspire others.
Today, he along with Anuj Singh are the founder partners of two ventures:
- MELANGE EVENTS: An event management company that specialises in conceptualising and executing Fashion and Lifestyle events
- IN SYNC – basant anuj: A designer label that works exclusively on hand spun, hand woven, eco friendly fabric Khadi.
“Fashion and Glamour attracts and I use these two elements to connect and communicate with youths to bring about positive change in the society” — Basant Rai.